Client: Calvin Klein
Visual Merchandising Guidelines
“Calvin Klein is one of the best known designer names in the world, exemplifying bold, progressive ideals and a seductive, often minimalist aesthetic.”
Execution: Each season, stores throughout Europe receive information about how to present and sell the new collection. To inspire and inform the stores, I have created the Visual Merchandising Guidelines Underwear series. To emphasize the intimate feeling of underwear I used soft & bold colors with a minimalist design. Key aspect of this gig was to create recognizable graphics and a characteristic signature look.