Client: VICELAND Benelux
Year: 2016 2019
Various design of marketing content


Viceland is an international television channel owned and operated by VICE Media. It was launched in the Benelux on March 1, 2017. This lifestyle-orientated network launched programs and news covering music, food, sex, fashion and tech.

Execution: I was part of the marketing team as a graphic designer. I was tasked with creating and producing campaigns that raised awareness, called for social action, and asked for self-reflection. I worked on the launch of VICE’s TV channel, setting the tone of voice for the brand in the Benelux. This involved creating different formats to promote the channel and its shows. The key aspect was to develop graphic design that is recognizable as the brand DNA designed by Gretelny.

voicemail campaign

shows on air


branding campaign

christina curry – docu ‘IRL’

the therapist